top of page
Tukisonga
Visual identity + Campaign launch + Art direction
Girl Effect set out to create a national youth brand that would inspire young Kenyans to take charge of their futures – from sexual health to economic prospects.
Following the success of Wazzii, I led creative workshops with adolescent Kenyans to understand their needs and aspirations, which resulted in a successful brand co-created and built with/for Kenyan youth. I art directed the brand’s design direction, created its logo, and oversaw the design execution. Tukisonga comes to life through content, music, and even its own local TV show!
Years
2024
Collaborators
Creative team: Naomi Gennery, Zoe Dawson
Strategy team: Leila Hashemi, Sachi Gamage
PM: Andrew Neilson
The brand’s patterns are inspired by the designs created by young Kenyans during our co-creation workshops. Each shape reflects the individuality of the young people’s journeys, always moving but also all coming together in their diversity.
.jpg)
Movement is a prominent part of the brand concept with Tukisonga meaning 'as we move'. This is reflected in the brand’s disruptive typography where we introduced a bespoke treatment embodying Kenyan youth energy.
We strategised activations for launching the brand – basketball court takeovers, murals, even a Tuki van. Girl Effect brought these to life on tour across Nairobi and Migori!
.jpg)
bottom of page