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Visual identity + Campaign launch + Photo editing
A year after the release of its in-demand matte lipstick, Fluffmatte, Manila-based beauty brand Sunnies Face introduced Nude-ish, a nude edit of the popular lip product. Working in the brand's creative team, I designed a logo for the release and prepared all launch materials with my co-designer.
Design and packaging: Treesha Cruz
Photography: Sergiy Barchuk, Emman Montalvan, Jana Jodloman, Meet Keso
Execution: Sunnies Face marketing, creative, product development teams
For the nude collection, we introduced a bold yet casual logo that would make the six new colourways stand out from the existing lipstick lineup.
Initial logo studies tested against the campaign images.
Animated Instagram stickers for each of the shade names.
We designed and manufactured a gifting kit for the collection, which was distributed at the PR launch event.
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