3D Video Campaigns
Art direction + Creative ideation
Manila-based beauty brand Sunnies Face built its makeup line by releasing new products every few months. The brand launched its Fluffmatte lipstick holiday packaging through a 3D video that immediately went viral on local social media. Since then, 3D campaign videos have become a regular and highly anticipated part of Sunnies Face campaigns.
As Senior Designer of the creative team, I was tasked to conceptualise, storyboard, project manage, and execute each of these campaign videos. Seen below are my favourite of the videos we produced for the launches of Airblush, Lip Dip, and Fluffmatte.
3D video: Sangwoo Lee
Music: Julius Valledor
Execution: Treesha Cruz, Bianca Mascenon
Airblush is a soft-focus cheek tint with a cream-to-powder matte finish. It comes in six shades packed in colourful round casing.
The objective for the campaign video was to showcase the product's colours and formula. The concept of a pinball machine was inspired by Airblush's circular packaging and the idea of small powder explosions when it hits different surfaces.
Initial sketches and hand-drawn storyboard.
2D digital storyboard before animating in 3D.