For Travel That Works:
Crowne Plaza rebranding
Corporate rebranding + Wayfinding + Environment design + Packaging
One of my proudest achievements, the Crowne Plaza project was my first official go at rebranding and I was honoured to receive a D&AD Graphite Pencil award for it in 2017.
The project transforms Crowne Plaza into a business traveller hotel that invites guests of all ages, from all over the world. The experiential new identity is flexible and timeless and can reach the modern business traveller, while still meeting the needs of the traditional businessperson. It considers everything from toiletry packaging to interior design to cheeky 'Do Not Disturb' door signs.
The brief was developed as part of my postgraduate degree at Ravensbourne with the mentorship of my tutor, Peter Smith.