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Digital illustration + Branding + Photo manipulation
My love for graphic design began as a hobby. As a pop culture nerd, I learned Adobe Illustrator by making fan art and posting it on my then-active Tumblr. This is a compilation of my earlier works inspired by some of my favourite shows and films.
An illustrated map of Peter Pan's Neverland. I had always wanted to make Disney-inspired art, so I decided to use Neverland as the subject to challenge myself on Illustrator.
My design process and a few merch ideas, some of which came to life!
Parks and Rec
The beloved characters of NBC's Parks and Recreation - an illustrated collaboration with my sister, Therese Luna.
More love for Parks and Recreation! When I was still working as an architect, I wanted to challenge myself with a branding project (my first ever try). I conceptualised a new look for the show's iconic waffle house, JJ's Diner.
I also reimagined the space as a modern diner, designing it with the new branding in mind.
Sketches from my design process.
Making graphics inspired by the BBC Sherlock series was the push I needed to pursue graphic design professionally. I got to know the Adobe suite better through numerous pieces of fanart, and the popularity that some of my work gained on Tumblr helped me realise that perhaps I had the potential to do this full-time.
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